Video Marketing Chicago
Why is Video Marketing super important for your company?
Great Video Marketing helps your company promote the business and explain your product or services better than any text, images, or website could ever do. Great Video Marketing is the best most efficient way to tell your story so anyone can understand and take the time to listen to it. Great Video Marketing acts on your behalf as an elevator pitch for your company so you don’t have to repeat your story over and over to customers and investors. Let the video tell your story so you can concentrate on building a great product. Videos are also great for your Google places SEO. Our Video Marketing Consultants have the knowledge and experience to help businesses tell their story. We have a passion for helping small business because we are one too. There are major components that must be used to create a Killer Video that drives traffic, increases conversions, and keeps your phone ringing all day long with new customers begging to buy your products and services.
The first step in creating a Video involves you writing a script. Whenever you’re creating a marketing piece you must be creating it for the customer, not you. You are having a conversation with your customer, speaking to their needs and problems. Keep the conversation about THEM! When writing a script there are four parts you must keep in mind when talking to your customer in your Video Marketing. Having solid website content to read from can help you write the script. Website redesign is a big component to any video marketing campaign. Identify your Most Ideal Customer and Prospect and then you will want to describe a…
1. Problem
You have to identify a problem or the biggest frustration of your customer. Dig deep into by asking questions. What keeps them up at night? What solution are they searching for? Who are the other people in their life that this problem impacts? Does it affect their relationships? How does it affect their health? How does it affect their energy? Have they tried to solve the problem in the past and failed? After they are failing what are they saying to themselves?
2. Solution
After you have accurately described and aggravated the problem your customer is experiencing you must then provide a solution the problem and promise to solve it. This is where your business and product comes in.
3. How it Works
Now you want to describe how your product and service works. Some good questions to ask: Why is your solution the best one available amongst your competitors? How is your product different? What are the tangible benefits of your product? What end result does your product provide?
4. Call to Action
Now you have spoken directly to your customer about a frustration and problem they are experiencing in their life. You then provided a solution, your product and service and described how it works and what the benefits your customer can expect to receive from it. Now you have to tell them what specific action you would like them to take next. Tell them to pick up their phone and then give your them number to call, visit your website and watch another video, sign up for your email list by clicking the Sign Up button just below this video… It seems obvious but this part is crucial and often over looked that will cost you money!
Social Market Mastery is Great at Video Marketing!
We have shared some tips with you to get you started but there is much more to High Power Video Marketing, like Voiceover, Storyboard, Illustration, Recording, Sound Design and Promoting. Our Video Marketing Consultants are here to help and successfully incorporate it into your offline marketing campaign as well. Do not be left behind… Call us now! You may find your competitor leveraging the most powerful marketing strategy available online while you watch from the sideline.
