Search Engine Optimization Chicago
If you’ve tried to do your own Search engine optimization and failed, you’re in good company. It’s easy once you know what you’re doing, but it’s very hard to learn. There’s just so much bad information out there, folks. It’s scary. The #1 reason why most people give up on Search Engine Optimization is that they spend far too much time and money without getting the results they need.
Search Engine Optimization is pretty simple really. It boils down to doing five things right:
1. Developing a keyword strategy to target the right searches.
2. Building a well-structured website
3.Creating good content and doing basic “on page” optimization
4.Promoting your site to get links, (SEO Link Building Services) from the rest of the web
5 Avoiding technical problems and Website analytics to track and measure the results.
You need a step-by-step Search Engine Optimization plan to put it all into practice. If you don’t have a good road map, you get lost. This is why website redesign can help companies with already existing websites. You get frustrated, results aren’t happening fast enough, and fail to leverage one of the most powerful advertising strategies available… Search Engine Optimization is PROFITABLE marketing.
The purpose of Keyword Strategy:
You want to uncover the most important search terms used by your target audience. The goal of your keyword strategy is to get the best total quality return on your investment. If that sounds like a mouthful, it’s because there’s more involved here than just how many people visit your site.
If someone finds your site in search results, but they’re looking for something else, you didn’t do yourself any good. It’s far better to get 50 visitors who want what you have, than to get 1000 people who leave as soon as the page finishes loading. What your website needs more than anything is targeted traffic.
Understanding keyword strategy begins with knowing how people search. For any given topic, there are literally thousands of ways that people will select a keyword or phrase when using a search engine. The more different keywords and phrases your site “ranks” on (in the top 10 listings on the search results) the more often it will show up when a member of your target audience conducts a search.
Every time your site appears in the search results, there’s a chance your site will be visited. Obviously, the higher your site ranks, the better your chance for success. Search Engine Optimization and ranking is very important, especially when you’re in the top ten. There’s significantly more traffic going to the top 3 positions, but below that things “even out” quite a bit. What matters most, once your site appears in the search results, is whether your title and description match what that particular web surfer is looking for.
The formula then involves how many keyword phrases your site can rank well on, how high your site ranks for each of those searches, combined with how relevant and enticing your page titles and descriptions are. Increasing the number of keyword phrases your site covers will often deliver far better results than trying to rank well on one extremely competitive keyword.
The best part of this, from our perspective is that increasing the number of keywords actually helps you target the right audience. This only makes sense – a #1 ranking for “real estate” even if you could achieve it, only attracts a very general audience. A #1 ranking for “ Chicago IL condos” and related phrases is much easier to attain, and far more targeted.
This all my sound very complex, but don’t worry our Search Engine Optimization consultants are here to help.